Spontaneous picnic for one? Yes, please.

Everyone loves picnics. 2x2 Picnic is a tote bag that allows people to enjoy a spontaneous picnic anywhere. A little joy that anyone can have in a fast-paced modern life. The bag is 2ft by 2ft square, hence the name 2x2 Picnic. It is made of recycled plastic tarp material (no new plastic for the earth!) and screen-printed canvas. The “X” pattern is a multiplication sign and a symbol of the “X” factor. The strong curve of the letter also feels like grass, small but resilient. Dots in the logo are another unexpected element. They are awry from the assumed positions, adrift for an adventure.

2x2 Picnic Branding

Keywords: playful, contemporary

What I did: branding, pattern design

Will be available in 2022 spring.