How to gain the trust of educated fans and continue the legacy of a lost design icon?

Saab Nerd is a brand created by Saab enthusiasts who appreciate the fine nuance of the beloved Swedish car brand and cherish its rich design heritage. The mission of Saab Nerd is to provide design solutions for Saab cars and to create original artworks and memorabilia for fellow Saab fans. I developed a brand strategy, logo, and visual identity that helps Saab Nerd stand out as the expert who provides top experience for its community. 

To fully understand the style and community of Saab, I interviewed Saab owners and dove into the research of vintage Ads, packaging, and badges.

The design of Saab Nerd branding brings back many of the classic fonts, colors, and elements used by Saab from the late 1970s to the 1990s, the heyday of the company. The iconic Inca wheel inspires the logo mark. It is simple and versatile, and more importantly, distinctly Saab.

Saab Nerd Branding

Keywords: knowledgable, modern, heritage

What I did: research, brand strategy, logo design, visual identity design, and collaterals. 

Follow Saab Nerd on Instagram @saabnerd